All of this is amplified with a refreshing product design and an array of delicious, natural variants. With the timely arrival of the world’s perfect cider, Strongbow also wants to encourage South African consumers to mix nature back into their urban surroundings – right where it belongs.
Strongbow is set to lift the existing cider category with an offering of more variety and choice for the South African consumer. This includes a new taste profile and fantastic aromas like Gold Apple, Original Dry, and Red Berries. From the orchard to the glass, the Gold Apple taste is sweet and golden with a crisp kick, a hint of green apple and a long, bittersweet finish. The Red Berries taste of hard cider with Strawberry and Elderberry flavours, a hint of lemon notes, and an apple finish. The Original Dry taste profile delivers a crisp, uplifting, and bittersweet finish.
“South Africa is thirsty for a cider made from real orchard apples complimented by a natural, unforgettable taste profile,” says Marcel Swain, marketing manager for New Brands. “All of this is backed up by more than 125 years’ experience in cider making.”
As part of its unique take on harnessing the positive energy of urban living, Strongbow wants to encourage the people of South Africa to take the lead, feel rejuvenated and inspired in their city, all the while experiencing unprecedented, natural refreshment. Ultimately, it’s about allowing fans to create their own opportunities as they remix the blissful purity and serenity of nature back into the metropolis.
“With Strongbow’s tantalising range, we want to bring the heart and soul of the brand home to South Africans,” adds Swain. “Urban South Africans thrive on the pace and the buzz of big city life, which at times can become intense if not mixed with moments of pure relaxation and self-reflection. That’s where our Strongbow range comes into play.”
“We are beyond excited to launch the world’s favourite cider brand into the South African market,” he concludes. “South Africans are looking for something exciting, something refreshing and something different – enter Strongbow.”