The Imagination Outdoor portfolio brings to the existing Alliance Media holding multiple illuminated billboards across central Maputo. The location of these sites allows advertisers to target lower, middle, or upper LSM’s across all the entry points and main landmark areas of Maputo’s CBD.
This acquisition makes Alliance Media the largest Out Of Home player in Mozambique. The additional outdoor sites, including wall sites and backlit billboards, complement Alliance Media’s existing Out Of Home range across the other nine Mozambican provinces.
“We are proud to be able to offer truly national campaigns across all 10 provinces and across all LSM groups in Mozambique. This is the kind of value we enjoy bringing to our clients, as their partners in building successful brands in Africa.” says Greg Benatar, sales, and marketing director, Alliance Media.
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