One of the major reasons that AdJoin Media selected Krux as its data management partner is because of Krux’s deep integrations across the advertising and marketing technology ecosystem, including its integration with the Rubicon Project, which is a critically important partner for AdJoin.

“Many publishers believe that programmatic media buying has become a ‘race to the bottom’.” However, by using Krux’s technology, publishers can better demonstrate the value of their digital assets by allowing marketers to target the right message, to the right consumer, at the right time,” says Daniel Courtenay managing director of AdJoin Media. 

Krux helps companies put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results. Having evolved well beyond its DMP roots, Krux now serves as the Intelligent Marketing Hub, a data decision system that helps marketers, media companies, and agencies drive more relevant, more valuable media, content, and commerce experiences.

Monthly, Krux interacts with more than 3-billion browsers and devices, supports more than 200-billion data collection events, processes more than 3-billion CRM records, and orchestrates more than 200-billion personalised consumer experiences. Krux clients include companies like Kellogg, ConAgra, Jet Blue, Mondelez, Time Warner, Meredith and Peugeot-PSA with enterprises achieving an exact or higher ROI.

“We are extremely excited to integrate Krux with the Adjoin Private Audience Network, primarily because of Krux’s extensive power to understand audiences across our publishers, and allow advertisers to target specific audiences directly,” says Ryan Smit, analytics lead for Adjoin; “Krux will enable publishers to create value for advertisers by driving more efficient and effective campaigns through data-focused targeting.”

Having the ability to link contextual messaging to the right audience will revolutionise the way media is purchased across Africa, and AdJoin is leading the charge in bringing this to reality. For advertisers, it’s about better ROI, less waste and targeting campaigns to specific audiences, with Krux offering the potential for brands to engage the consumers they are looking to target. AdJoin will make this solution available across its network using Krux’s technology. At the same time, publishers that enrich their impressions with data can experience significant increases in the value of the inventory they sell both programmatically and directly.

For more information, visit www.adjoin.media. Alternatively, connect with them on Twitter or on LinkedIn.