With a recent signing to boutique full service Talent Management and Entertainment Marketing Agency, Vth Season, joining the home of renowned South African personalities such as AKA and TRESOR; Dash kicks off his new management relationship with the launch of the new AXE campaign ‘Find Your Magic’, which sees Dash as one of the new influencers for the global male brand.
Dash’s charisma, style and individuality make him a key voice amongst South African urban youth to lead the debate on new definitions of masculinity and attraction and to encourage men across the country to ‘Find Your Magic’. In essence, to find what makes you, you.
“We believe that men are their most attractive when they embrace their own individuality. That is why AXE is liberating the South African man from the stereotypical ideals of the past. Also, it’s helping him become the most attractive man he can be. It’s encouraging you to ‘Find Your Magic’,” says Ryan Fauconier, AXE brand manager in South Africa.
On the back of being announced as an influencer for the new AXE campaign, Dash features on South Africa’s coveted
Sowetan’s Mzansi’s Sexiest list which aims to find Mzansi’s sexiest male and female celebrity for their 2017 calendar. Dash has been shortlisted to the Top 12 men in the country.
"We are excited to welcome on board our first non-music brand to the Vth Season family. Dash's drive and passion to strive for the best makes him a great fit with agency culture. We thank him for trusting us with his brand and we are looking forward to making magic together. This is just the beginning," says Benza, Vth Season managing director. The sentiment is echoed by Vth Season director, Ninel Musson, who says: “We have several projects already underway that we are excited to collaborate on with Dash.”
For more information, visit
www.vthseason.com. Alternatively, connect with Dash on
Facebook,
Twitter or on
Instagram.