The agency’s varied expertise were awarded accolades across multiple categories, including website, integrated campaign and viral film.
Liquorice’s 'It’s in the Bag' campaign for Knorr won a
Gold for
Viral Film and
Silver for
Integrated campaign. The campaign is yet another award-winning element of Liquorice’s groundbreaking What’s for Dinner? programme that the agency has been running for eight years across Africa for Unilever’s largest food brand, Knorr.
The case study for 'It’s in the Bag' can be
viewed here.
Miles Murphy, founder and CEO of Liquorice, says; “The
African Cristal Awards are becoming the bellwether for the growth of creativity in Africa. I’m honored to be the agency that is driving digital innovation for brands across the continent.”
For more information, visit
www.liquorice.co.za. Alternatively, connect with them on
Facebook or on
Twitter.