The 2016 summit will take place between Thursday, 6 October and Tuesday, 11 October in New York, Los Angeles San Francisco, covering a series of intricate and complex industry issues and challenges.
The summit aims to assess and unpack the global trends in industry disciplines such as advertising, creative, media, digital, public relations, and direct and indirect marketing services.
The AdForum summit is by invitation only and will see industry leaders from across the world come together and offer a chance to network and grow their businesses and showcase how their expertise and experience can shape the industry in the future.
The IAS is the only uniquely South African company that has participated in the summit over the past four years and has been extensively involved with the summit for the past eight years.
“The main reason we accepted the invitation to attend is to ensure that we are up to date with the latest trends in the international world of advertising and communication and to bring the latest news back to South Africa and help be the driving force behind the growth in the market,” says Johanna McDowell, the founder and chief executive of IAS.
At this year’s event, McDowell plans to attend as many as six agency meetings per day. This will culminate into sessions where various agencies of all disciplines in the industry will present their views and the challenges they face in the different markets that they operate in. This will include the scope of their work and insights into the human intellectual property that is required in order to run a fully-fledged agency looking to grow in a fast-changing environment.
“This year promises to be a big trip for the company. The sessions at the AdForum summit are different and unique and will give the IAS a scope of the innovative ideas that can work in a South African context. The AdForum summit will produce a wealth of knowledge, which is enough to keep the IAS team at the forefront of the ad agency, communication agency, digital and media development sector of the industry for the next 12 months,” explains McDowell.