Under its Planet Games platform, MobiMedia is able to offer thousands of mobile games, apps, images, ringtones, and more, to over 20 000 different smartphone, feature and tablet devices, to suit a number of different operating systems, including a range of over 100 HTML5 games. The offer also includes 22 Cartoon Network games that have never been published before, marking a first for South Africa.

Available to South African audiences on a subscription model (daily, weekly, monthly or even annually), favourites like Ben 10, Scooby Doo and The Power Puff Girls are now easily accessible and all that is needed, is a device that can connect to the Internet and a data bundle.

“The Planet Games offering taps into the rapidly expanding demand for more ‘active’ engagement experiences”, says Deseré Orrill, managing director of MobiMedia and co-founder of the Ole! Media Group. “With our in-house technology capabilities coupled with the broad library of content we now have at our disposal, we are also able to develop points-based incentive programmes, utilising the principles of gamification.” With everything integrated onto social media, mobile promotions have entered an enhanced engagement era, notes Orrill.

Beyond supplying this content to mobile network operators across the continent, and handset manufacturers (MobiMedia has concluded a global deal with Huawei), the company is also able to white label some of its mobile gaming products. This allows for brands to create customised in-game experiences for their fans, enriching the overall engagement for everyone concerned.

Screen time is learning time … and fun

“Whether we like to admit it or not, children are mobile and digital savvy from a very early age.” However, finding the right content for them to view and interact with is the challenge,” Orrill adds. “With our new educational and entertainment video offerings, we can provide brands with the right content to reach this influential audience, and their parents of course.”

Animated videos such as Green Light, which teaches children the rules of the road and Alex, a five-year-old pre-schooler who explores the world around him, to a rock ‘n roll band, Raggs, whose members are dogs that have garnered a worldwide audience for their music, can all be safely delivered to mobile phones and tablets, delivering specific informative entertainment for children.

With 38% of children under two years of age already using mobiles or tablets to access games and/or watch videos (according to a large-scale report conducted late 2015 by family advocacy group Common Sense Media), MobiMedia’s current offering is resonating with African audiences. While videos and games for this age bracket can have exceptional benefits, Orrill underlines the point that over-usage has its cons and that the responsibility still rests with an adult supervisor to ensure that use is monitored.

For more information, visit www.mobimedia.co.za. Alternatively, connect with them on Facebook or on Twitter.