Huawei’s campaign runs from September through to February 2017 on the Airport Ads® classic platform in the arrivals corridor. The platform provides the perfect base upon which the brand can showcase creative content that delivers on the brand essence of being a leading ICT provider in smart businesses and smart cities.

Two sites, with two distinctive, creative executions were selected for the campaign. The two branded sites, which measure 17 metres and 23 metres respectively, are positioned in the arrivals corridors, which sees business decision makers in the ideal frame of mind as they step off the flight. Brand awareness is raised through the Airport Ads® platform as a result of its positioning and high visibility, as the traveller heads off to start the business day.

Mzukisi Deliwe, spokesperson for Airport Ads®, says, “Airport Ads® harnesses the power of the airport environment, maximising zones to enhance brands when travellers are in the ideal frame of mind to assimilate messaging. All of this combined, coupled with the fact that the environment presents high dwell times, ensures high brand recall and influences decisions.”

For more information, visit www.huawei.com/za. Alternatively, connect with them on Facebook or on Twitter.