The masterclass will take place on Tuesday, 8 November and is aimed at managing directors, CEOs and senior management across all leading agencies in South Africa. The masterclass will provide an in-depth analysis of the trends shaping the entertainment and media industry in South Africa, Nigeria, and Kenya.
Johanna McDowell, CEO of the IAS, says the masterclass will also assess the five key shifts that are set to shape the entertainment and media future in South Africa. This is because, on the face of it, entertainment and media companies in key African economies are looking at gaining a foothold in new markets around the continent in order to grow.
The masterclass will be presented by Vicky Myburgh, the entertainment and media leader at PwC, as well as Charles Stuart, the associate director at PwC Africa South Market.
Myburgh has worked with many local and international media companies throughout her career and manages large cross-border assurance engagements and has contributed to many thought leadership publications. The Entertainment and Media Outlook was born from her passion for the industry and the need to have more relevant South African and African information to complement the global information that is available.
Charles Stuart has been with PwC for 12 years. He is an associate director in PwC’s technology, communications, and entertainment division. His experience spans both the local and international markets.
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PwC’s Entertainment and Media Outlook 2016-2020 provides expert commentary and insights centred on these opportunities and shifts in advertising and consumer spending. Regardless of how you influence business decisions, the outlook will help you understand industry trends, giving you the know-how to capitalise on new opportunities,” says McDowell.
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