Over and above the
Gold Award for
Best Retail (outstanding multi-channel solutions), they were also awarded
Gold for
Best Use of Email (Supper Sorted for Pick n Pay), and
Bronze for
Best Print Magazine (Editorial) B2C (
Fresh Living for Pick n Pay).
The Pearl Awards is the longest running content marketing awards programme in the United States. This year, a record 87 companies including leading brands, publishers and agencies around the world submitted entries.
“Since 2004, The Content Council has been celebrating excellence in content marketing through the annual
Pearl Awards programme and this year’s entries are no exception,” says Andy Seibert, chairperson of The Content Council and managing partner of Imprint. “The list of finalists showcases innovation and excellence in content marketing across print, digital and multi-channel platforms from around the globe.”
“We are extremely proud to have won these awards. They are a testament to both a great brand and a talented, dedicated team,” says Lani Carstens, managing director of John Brown Media, who attended the awards ceremony. “One of the criteria for the
Pearl Awards is that the entries have to demonstrate not only clear strategy and beautiful execution, but also measurable effectiveness. We really believe that
Fresh Living and our work with Pick n Pay across all their channels tick these boxes – and this global recognition is yet more proof of this.”
John Brown’s Boston office also won a
Gold for
Best Print Magazine B2C for Hannaford's
Fresh Magazine.
For more information, visit
www.johnbrownmedia.co.za. Alternatively, connect with them on
Facebook or on
Twitter.