Scott Julian, Effective Measure CEO, says, “Greg joins Effective Measure at a crucial time as we work towards releasing Dashboard 2.0. His experience working with publishers and his knowledge of the South African digital ecosystem makes him an extraordinary fit for Effective Measure. We are extremely pleased to be welcoming him to the Effective Measure team.”
Mason has over nine years of digital marketing experience in display, search, mobile, and social media marketing. He has worked closely with large international publishers like MSN, BBC, CBS Interactive, Sky News, Sky Sports,
Daily Mail, TeamTalk Media,
Times Live,
Career Junction and various other leading local South African publishers.
“IAB SA welcome Greg to the Effective Measure team and look forward to exciting developments in 2017, as we continue to move digital forward,” comments Josephine Buys, CEO of IAB SA.
Mason says, “Having spent most of my career helping publishers to grow commercially through online advertising, I look forward to collaborating with the IAB and its members. What Effective Measure is doing in the programmatic space is very exciting and advantageous for publishers.”
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