Founded in 1959 to celebrate high achievement in advertising, the
Clios annually and throughout the year recognise the work, the agencies and the talent that push boundaries and establish a new precedent.
FCB Cape Town’s
Silver Clio-winning concept, brought to life by the technical skills of sister agency Hellocomputer, was awarded the
Health & Wellness: Disease Awareness category.
This is not the first outing at an awards ceremony this year. The campaign notched up a total of six
Loerie Awards including three
Golds, two
Silvers and one
Bronze. It also took a
Silver Lion at
Cannes and several
Cristals including the
Leader’s Grand Jury Grand Cristal and a
Cristal in each of the
Integrated and
Film categories
The campaign was devised to start the conversation around testicular cancer. This is the most common cancer in young men aged 15 to 39 and affects males of all races. If monitored properly, the average survival rate after five years is around 95%, and stage one cancer cases have essentially a 100% survival rate. It’s for this reason that early detection and prompt action is vital.
“We wanted to find a way to reduce the awkwardness around the topic of testicular cancer and get a conversation started, as this would encourage men to get themselves checked and increase the chances of early detection,” said Mike Barnwell, FCB Cape Town’s executive creative director.
“’Testi-monials’ was a unique approach to a difficult communication challenge. We’re so thrilled it not only stepped up to the plate so successfully but has been recognised for its innovation and execution,” he says.
You can read more about the 2015 campaign
here.
For more information, visit
www.fcb.co.za. Alternatively, connect with them on
Facebook or on
Twitter.