BURGER KING
® did away with plastic toys from Monday, 5 December in an effort to ‘go green’ and tap into an ever-changing digital age.
“Moving away from toys is an initiative from BURGER KING
® to cut down on plastic that will end up in a landfill by finding a solution that is kinder to the environment,” says Ezelna Jones, BURGER KING
® marketing executive. “We also live in a digital age so working with BizAR Reality, we developed a game that’s engaging and interactive. Kids will be swiping the enemy away and collecting crowns in order to
Defend the King.”
The game is a mobile application listed on the Android Google Playstore as well as the Apple App Store, and can be downloaded for free. Users gain access to the game by scanning the game marker in the restaurant with their Smart Phone after buying a BURGER KING
® Junior Meal. With between 10-15 lives and various levels, children will embark on a never-ending arcade style game that gradually gets more difficult as time goes on.
Richard Melvin from BizAR Reality says augmented reality games for children are growing tenfold. “BURGER KING
® is one of the first brands to understand and embrace the benefits of these games for kids. Most are already tech savvy and generally looking for something that is fresh, exciting, and entertaining while enabling them to still be aware of their surroundings instead of lost in a screen.“
The games are designed to be short and easy to play.
Defend The King is the first game to be launched with new games planned for 2017.
For more information, visit
www.burgerking.co.za. Alternatively, connect with them on
Facebook or on
Twitter.