According to the provider, 'Always Moving' embodies Engen's dedication to helping keep industries in perpetual motion by supplying them with technologically advanced fuels, lubricants, chemicals and services. 

"In an era where industry never stands still, Engen moves alongside its customers, ensuring their operations are optimised and remain productive," says Adnaan Emeran, Engen's marketing and business development manager for commercial fuels and lubricants.

According to Engen, the campaign provides a captivating visual and auditory experience, showcasing heavy machinery in motion, which encapsulates the essence of 'Always Moving'. This serves to emphasise Engen's commitment to keeping wheels turning and productivity high across key industries such as:

  • mining
  • agriculture
  • fleet and transport
  • manufacturing, and
  • construction.

Emeran says, "We empower industry to keep moving forward and stay productive and profitable. This new customer proposition builds on Engen's brand philosophy of what matters to you matters to us, as well as its long-standing brand promise of 'With us you are Number One'. 'Always Moving' is however more than a tagline; it's a promise."

"Engen's extensive footprint across Southern Africa ensures security of supply, while it's premium products and holistic solutions go beyond merely providing lubricants, fuels and chemicals," adds Emeran.

The 'Always Moving' campaign encompasses national:

  • radio
  • print
  • digital, and
  • Out of Home platforms.

Engen says that a highlight of the campaign is a short film titled The Sound of Moving, which portrays Engen as the conductor orchestrating an ensemble of industrial machinery.

Emeran says, "This captures the essence of industry vitality and highlights Engen's collaborative approach in keeping industries in motion. 'Always Moving' is a testament to Engen's unwavering dedication to its customers; by understanding the importance of uptime and efficiency, Engen remains committed to ensuring that our customers thrive in their respective industries."

Engen concludes that as it embarks on this exciting journey with customers, it invites everyone to experience the symphony of industry in 'The Sound of Moving' and to join in a celebration of perpetual motion.

For more information, visit www.engen.co.za. You can also follow Engen on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor