The awards say that they will showcase some of the most inspiring advertising campaigns that have brought authenticity, creativity and joy to the platform while achieving groundbreaking results.

The initiative aims to acknowledge exceptional talent and innovation within the region, add the awards.

The TikTok Ad Awards is now open for submissions from brands and agencies based in the METAP region, encompassing:

  • Saudi Arabia
  • UAE
  • Qatar
  • Egypt
  • Turkey
  • South Africa, and
  • Pakistan.

The programme features six main categories that encompass various aspects of successful TikTok campaigns:

  1. It's the Creative for me: It focuses on the idea and its strategy and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first and showcased impactful results.
  2. Community Core: It celebrates the best use of creators and the community. It shows how creators can use their unique voices and content styles seamlessly within your campaign idea.
  3. Bougie on a Budget: This category is for campaigns with the most creative use of modest production budgets and resources through both paid and organic content with community management to create maximum impact.
  4. Sound On Please!: This category celebrates campaigns that use sound as an entry point to their creative idea. There are so many different types of sound, different uses of sound and likewise different creative approaches to the use of sound on TikTok.
  5. The Trendsetter: It reimagines advertising through TikTok, showcasing your innovation and ability to captivate audiences and drive bold, effective ideas through the unique utilisation of ad products with a measurable impact on the platform.
  6. The People's Choice: Chosen through a vote by the guests of the ceremony. The highest accolade — The Greatest Of All Time (The G.O.A.T) — will be presented to the best overall campaign that excels in creativity, achieves its media objectives and demonstrates effectiveness. This award aims to recognise campaigns that really tapped into TikTok's community, creativity and trends to inspire joy and create cultural moments. All applications submitted under any of the six main categories will be automatically considered for the G.O.A.T.

Brands and agencies can find all the programme details and submit their entries here. The deadline for entry submission is Friday, 6 September, giving participants ample time to prepare and showcase their creativity, authenticity and impact. The winners will be revealed in November. 

"We are thrilled to launch the TikTok Ad Awards METAP to recognise and celebrate the outstanding creativity showcased by brands and agencies on our platform across the region," says Shadi Kandil, general manager of global business solutions in Middle East, Turkey, Africa, Central and South Asia at TikTok.

"This awards programme aims to highlight the campaigns that push boundaries, captivate audiences and drive meaningful impact. We can't wait to see the exceptional submissions from the METAP markets," concludes Kandil.

For more information, visit www.tiktokadawardseurope.com. You can also follow the TikTok Ad Awards on LinkedIn or on TikTok.

*Image courtesy of contributor