PUMA has launched its first 3D billboard campaign in South Africa to announce and amplify its new global brand messaging, "FOREVER. FASTER. — See The Game Like We Do".
The four dynamic 3D billboards featuring Manchester City football star Jack Grealish are located at the V&A Waterfront in Cape Town, The Woods Shopping Centre and the Fourways Mall in Johannesburg and the Gateway Mall in Durban.
The brand says that "FOREVER. FASTER. — See The Game Like We Do" is PUMA's first worldwide brand campaign in 10 years and will strengthen the brand's positioning as the Fastest Sports Brand in the world.
According to PUMA, the campaign conveys the brand's unique connection with speed and invites everyone — professional and everyday athletes alike — to see the game as PUMA does.
The campaign is being communicated across the entire media mix, including:
- social media
- TV
- PR
- Out-of-Home media, and
- points of sale worldwide.
It includes a hero brand film and supporting creative assets with featured top athletes, such as:
- Jack Grealish
- Shericka Jackson
- Antoine Griezmann
- Breanna Stewart
- Christian Pulisic
- Felix Streng
- Karsten Warholm
- Kai Havertz
- LaMelo Ball
- Luis Suarez
- Memphis Depay
- Mondo Duplantis
- Neymar Jr.
- Sergio Aguero, and
- Yaroslava Mahuchikh.
"Our new global brand campaign is PUMA's biggest marketing investment ever," says Richard Teyssier, vice president brand and marketing.
"It is the first time PUMA has a single message — "FOREVER. FASTER." — throughout the entire year and across all performance categories such as football, running, basketball and handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers," Teyssier concludes.
For more information, visit www.puma.com. You can also follow PUMA on Facebook, LinkedIn, X or Instagram.
*Image courtesy of contributor