In legislation recently passed by ICASA, every South African phone company had their landline to mobile interconnect rates cut. This is awesome news. But only if you have a Neotel home phone. You see, Neotel has passed this saving directly on to their customers. Their biggest competitor, however, has chosen not to. Neotel has in fact always offered the country’s lowest call rates. This new legislation just means they’ve got even lower.

Net#work BBDO, one of South Africa’s most acclaimed advertising agencies, has created a radio campaign for Neotel’s new rates, which broke nationwide on 1 April. The news, however, was no April Fool’s joke.

The ads were created by Net#work BBDO’s Rob McLennan (ECD), Graeme Jenner (deputy ECD) with Jeff Tyser (copy writer) and Donovan Goliath (Art Director)