PocketMedia^® Solutions gives ideas for better business at Cards and Payments Africa exhibition

Cards Africa 2012 is the most comprehensive cards conference and exhibition on the African continent and explores payment innovation for banks, retailers and government. The exhibition will expose case studies and insights about how smart card technology can improve business.

“PocketMedia^® Solutions has numerous communication applications that marketers and advertisers can use to communicate about these technologies to their clients,” says John Davis, the managing director of PocketMedia^® Solutions.

He explains that with the long-lasting effects of the recession still in play, more and more retailers are turning to loyalty schemes to try and keep their existing customers and capture the attention of potential consumers.

“Marketers know that loyalty programmes are crucial during tough economic times and the escalation in these schemes, that the market has witnessed over the past two years, is evidence of this,” he says. “The simple truth that brands need to retain consumers, and consumers need to feel appreciated if they are to remain loyal to those brands, is increasingly evident.”

But what process do they use to communicate with their target market and which marketing applications work best? These methods, if they are to break through the increasing loyalty clutter, need to be simple, yet effective. “Utilising the effective print medium via a Z-CARD^® gives shoppers something that they can take home with them to study in their leisure,” Davis explains.

They can also be used with a QR Code or other web driving application that enables them to instantly register online and seek out further information.

PocketMedia^® Solutions enables the use of new and emerging digital technology to engage consumers like a QR Code, which can be printed on one of its variety of PocketMedia^® applications – from the world-renowned Z-CARD^® to a Starfold, UFO or even a bottle hang – which enable the tracking of marketing activity for better return on investment.

“Where there was once a printed brochure detailing the latest product offering, there’s now compact PocketMedia^® solutions that will bridge the digital divide and enable the user to interact with the product, see variations and fully engage with you,” says Davis.

RFID, combining a small computerised chip within a hand-held print communication like a Z-CARD^®, is an innovation set to make life easy. This combined communication can work in such a way that the RFID chip can be set to activate a passenger’s ticket, whilst the printed PocketMedia^® application can provide a map and travelling information.

For more information about PocketMedia^® Solutions, visit its Card Africa stand number C9 or email [email protected].