This move joins two of the more influential forces in social media marketing in South Africa. Cerebra is firmly established as one of South Africa’s largest, oldest and leading specialist social media agencies, while Attree has built a significant reputation as a strategist, educator and thought-leader in the social space. Brands such Vodacom, Samsung, Toyota, Unilever, Nedbank, 5FM, Absa, Adidas, MasterCard, Nando’s and South African Breweries have all benefited from both Cerebra and Attree’s work.

“We’re incredibly excited about having Melissa on board at Cerebra to add value to our existing client base and assist us in building new revenue streams”, says Mike Stopforth, CEO of Cerebra. “There is so much opportunity in the social business and marketing space; having someone of Melissa’s calibre on our team further bolsters our market leadership.”

On her recent appointment at Cerebra, Attree added “I'm excited to join the Cerebra team, they've done great work over the past few years and I feel that together we can tackle some critical digital opportunities in the future.”