HelloComputer, one of South Africa’s premier creative digital agencies has been awarded an Official Honouree at the 16th Annual Webby Awards in the integrated campaigns category for BP Ultimate Ride 2.
With approximately 10 000 entries received from over 60 countries, the Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement.
BP Ultimate Ride 2 delivered an immersive and authentic gaming experience for the passionate motor car and performance motoring enthusiast.
The Ultimate Ride made use of a blend of game design techniques, game thinking and game mechanics to enhance non-game contexts, social media integration and an eCRM program, combined with the incentive to win a modified Volkswagen GTi. The mix together enhances the brand perception and correlated the online and offline brand experience.
BP Ultimate Ride 2 successfully delivered a consumer experience that demonstrates the ‘big idea’ assimilating traditional and digital with an outcome that measures up smartly against investment return.
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