Graffiti puts Jacques Lemans watches in the hands of commuters

The 30 branded bus-handles on board Graffiti’s airport bus showcase around ten different models within the exclusive Jacques Lemans range. Each branded handle is able to wrap around the wrist of the person holding the bus-handle, allowing passengers to view exactly how the watch would appear when worn on their wrist.

Comments Natalie Davis, marketing manager of CJR Gift Sales, distributors of Jacques Lemans watches in South Africa, “Graffiti’s airport bus handle advertising option afforded us a unique, tactical advertising medium that displays the Jacques Lemans range in an eye-catching and innovative way. Not only does the medium suit the brand, but the airport location is ideal too - travellers at OR Tambo form an important part of our target audience in that they are generally well-informed, educated individuals with disposable income for luxury items.”

Adds Graffiti managing director, John Rice, “The Jacques Lemans ad campaign on the airport bus-handles forms an excellent example of a brand being perfectly suited to the medium. The advertising itself is very simple, being only an image of the Jacques Lemans watch, but the medium does the work of garnering people’s attention and allowing them to actually experience the brand.”

Ends Davis, “We have had great feedback on the campaign to date – it certainly seems people are noticing the brand.”

Airport travellers can experience the Jacques Lemans airport bus-handle campaign at OR Tambo Airport for the months of June and July.

For more information on vehicle branding and transit media phone John Rice at Graffiti on 011 691 8400 or email [email protected]. Alternatively, visit the Facebook page or follow @Graffiti_SA on Twitter.