With 13 years industry experience and 10 years being spent in the Primedia-Unlimited stable as the Sales and Marketing Executive, Curtis brings a wealth of retail knowledge to Posterscope.
When asked about his appointment, Curtis said, “I am really excited to be working at Posterscope and within the Dentsu Aegis Network; moving from the media owner to the agency side will expose me to so many new ideas and opportunities.”
Craig Page-Lee, Group managing director for Posterscope South Africa stated, “Lee brings to Posterscope South Africa many years of strategy-led industry experience, coupled with a broad range of long-term client relationships and a high energy sales driven approach.”
Page-Lee continues, “As the industry evolves and brands increasingly compete for that moment of consumer attention, Lee’s experience in the retail environment will be of great value to our business. Delivering integrated communication campaigns with high levels of mobile-driven interaction within these environments will lead to higher consumer engagement, consumption and ROI for our clients.”
“Convergence will drive rapid change in the OOH Industry and require Media Owner and Agencies to work collaboratively to reshape the market. Lee’s experience and understanding of the entire market will be an asset to our clients,” said Dawn Rowlands, CEO for Dentsu Aegis Network SSA.
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