Targeting predominantly males, the spot was conceived by FCB Johannesburg's team of executive creative director Jonathan Deeb, creative director Gareth Paul, art director Kyra Antrobus and copywriter Jessica Everson.
The TVC highlights one of those moments when you’re especially grateful for that Debonairs Pizza outlet near you.
“Everyone has one – that friend or family member who just can’t feed you on time, ever. You’ll be invited over for a meal and they’ll burn the pap, scald the melktert, drop the spaghetti, tip the lid of the salt shaker and half its contents into the soup or – even if they seem to be on top of things – load shedding delays the roast by two hours,” explained Deeb.
“So, identifying with our anti-hero and his friends in our story is easy. He’s invited several mates over for a braai on his newly installed gizmo. They look on with scepticism; they’ve been down this road before."
“And, true to form, the anti-hero botches it. While he gamely attempts to get the show on the road, those who know better order in something amazing from Debonairs Pizza. The Sausage and Bacon/Macon Feast because – as the apron says – real men eat meat, even when they’re not braai-ing," says Deeb.
The ad is currently flighting on SABC, eTV and DStv channels. It was shot in Rosebank over two days by Ian Difford for Hungry Films.
Click here to view the TVC.
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