Chivas 18-Year-Old is recognised as the leading ultra-premium Scotch whiskey in the world.
The agency has partnered with Chivas Regal since 2012 primarily as their digital agency, working on projects such as Chivas Made for Gentlemen and The Venture, as well as managing the brand’s social media platforms.
“We’re delighted to see our capabilities extending across the range of brands we have in the Pernod Ricard portfolio,” says Jason Xenopoulos, NATIVE VML CEO. “We are truly transforming from a digital specialist into a fully integrated lead agency and these appointments give us the opportunity to flex our creative and strategic abilities on some of the world’s most exciting brands.”
Johann van Zyl, marketing manager of Chivas Regal at Pernod Ricard South Africa, says NATIVE VML’s proven strategic and creative conceptual thinking, combined with the agency’s inherent collaborative approach were the key factors in determining their appointment as lead agency for the Chivas Regal brand.
“Over the past three years we’ve worked closely with NATIVE VML and we’ve been impressed with their strategic capabilities and their long-term thinking, which will allow us to fulfill our strategy for growth and customer engagement,” concludes Van Zyl.
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