The awards – hosted on Wednesday, November 25 at RoomFive in Rivonia - will attract the who’s who of the advertising and communications industry to celebrate the best of the best.

Fourteen awards will be presented:

Agency Awards
  • Overall Agency of the Year (from any agency category);
  • Small Advertising Agency of the Year;
  • Medium Advertising Agency of the Year;
  • Large Advertising Agency of the Year;
  • Media Agency of the Year;
  • Branding and Design Agency of the Year;
  • Digital Agency of the Year;
  • Specialist Agency of the Year; and
  • African Agency Network of the Year.

Individual Awards
  • Partnership of the Year;
  • Lifetime Achievement Award;
  • Industry Leader of the Year;
  • New Broom Award; and
  • Student of the Year.

The former Advertising Agency of the Year has been split into three categories: small, medium and large; and the Agencies' Agency of the Year incorporated into a new award, for overall Agency of the Year. The winner of this award will be decided jointly by the AdFocus jury and by agency votes.  The award may be won by an agency from any SA awards category.

The agency awards were scored on new business, business retention, client relationships, awards, industry recognition and transformation. The judging process, in which jurors score in secret, was audited by Deloitte.

The jury chairperson is Festus Masekwameng, managing partner of MKT Media and former chairperson of the Loerie Awards.

For more information, visit www.adfocus.co.za.