Since the launch of the MyCiTi bus network in 2010, 31 million passenger journeys have been recorded. That’s a minimum average of 6.2-million consumers, outside of motorists and pedestrians, who have engaged with commuter shelter branding each year.

In a city where out of home advertising is extremely limited due to stringent laws, the opportunity to advertise on a medium that offers frequency, geographical targeting and high consumer numbers can successfully set a brand apart from its competitors.

“Street Smart Media has exclusive rights to all commuter shelter advertising in the Mother City and our clients have benefitted hugely from advertising on this medium. The medium works long hours, it is part of the commuter’s daily journey and it also exposes brands to pedestrians and motorists. Commuter shelters also allow for pinpoint geographical and directional targeting making them ideal for various types of advertising needs – from the community grocery store wanting to attract customers to the multinational brand wanting to create awareness around a new service,” says Candice Meyer of Street Smart Media.

For more information, visit www.provantage.co.za. Alternatively, connect with them on Twitter.