Nicholas Hyslop has been appointed as head of shopper department and will be taking the lead in the division.
He has joined the agency to further develop its growing portfolio of shopper marketing accounts. Nicholas brings over a decade’s worth of successful advertising and marketing experience and will be a valuable asset in driving and generating business growth for the division.
He has worked across various FMCG multinationals, retail brands, banking, QSRs, NGOs as well as multinational medical brands.
With his holistic and notable marketing and advertising knowledge, the evolution into shopper marketing was a fit made in heaven with its strategy and insights driven campaigns, and results driven ethos with retailer collaborations at the heart of it all.
“I am excited to join Grey and I look forward to working with the team to further develop their already extensive service offering and growing the division into their core business base. Shopper marketing is the evolution of advertising,” says Hyslop.
Also joining Grey Africa as the business unit director for the shopper unit is Talita Myburg, who also brings over 10 years’ experience in the marketing and advertising field, and will report to Hyslop.
Myburg has previous experience in a wide range of industries including banking, insurance, telecommunications, IT, FMCG, retail, management consulting, automotive, and real estate. She has also lead the execution of numerous campaigns ranging from nationwide promotions to major international brands.
“I am very excited to be part of the famous Grey network, which is known for its commendable work and reputation. I look forward to many great shopper experiences,” says Myburg.
Paul Jackson, managing director at Grey Africa says; “We are delighted to have Nicholas join the Grey Africa management team and to head our growing shopper marketing business unit. We are also thrilled to have Talita assist in heading up the division and we are confident that her role in our long term growth plans will be significant. Our directors’ extensive experience will be valuable in driving the agency forward,” he says.
“As technology continues to rock the retail world, we look forward to Nicholas and Talita introducing exciting new innovations to our shopper offering. Watch this space.”