This was Sunu’s second Castle ad this year for Ogilvy, following on from their popular, star-studded
Superfans collaboration.
Sunu worked with largely the same cast, leveraging this to craft warm, authentic performances that suggested a real sense of shared history. His key focus was to make the audience feel the depth of the friendship, so that the final reunion would be genuinely emotional.
Taking it a step further, Sunu insisted on shooting part of the job in Malindi, Kenya to capture the authentic textures of both the location and the cast.
The result is a miniature blockbuster: a distinctly African celebration of good beer, good friends and good times, and a moving, message-on-a-bottle bromance about the lengths friends will go to for each other.
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Coming Home.
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