Danone NutriDay chooses Liquorice as it's digital agency of choice

NutriDay is one of the brands in Danone’s stable and South Africa’s leading yoghurt brand, offering nutritious and convenient snacks.

After a competitive pitch, the NutriDay marketing team awarded the account to Liquorice.

“It was clear that a lot of thought went in to the work, and it came through strongly in the delivery of the proposed strategy. We are really excited to work with Liquorice and look forward to an amazing digital year for the NutriDay brand,” says Jessica Woolfrey, brand manager, NutriDay.

Miles Murphy, CEO and founder of Liquorice, added: “Authentic, two-way conversation is how we have built some of SA’s biggest social communities. We can’t wait to get cracking on awesome, innovative work for this global brand.”

NutriDay joins Liquorice’s list of clients including Unilever, Distell, Pioneer Foods, AutoTrader, Michelin, SA Home Loans, Sanlam and MINI.

For more information, visit www.liquorice.co.za. Alternatively, connect with them on Facebook or on Twitter.