In just a few months, Vicinity Middle East has started integration work with leading Middle East publisher Dubizzle (leading classified publisher in the region), as well as global network Opera.
Vicinity Middle East has also made inroads on the client side with two global brands booking campaigns to run during November and December across the Middle East region, including UAE and Saudi Arabia.
Although the mobile budget for one of these particular campaigns had been allocated, when the client saw the Vicinity Distance Window and Landing Page they decided to rework the budget to include Vicinity’s unique location targeting and engagement capabilities.
“When one of the world’s leading telecommunication brands calls your technology a ‘must have’ for their campaign and reworks the campaign to include the Vicinity offering, it’s a huge compliment and a nice indication that you’re getting certain things right,” says Vicinity Middle East’s managing director, Wendy Weckstrom.
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