The DMASA Assegai Integrated Marketing Awards sets the benchmark in the South African direct marketing industry. Launched in 1998, it acknowledges and awards direct marketing campaigns that deliver breakthrough strategy, creative brilliance and outstanding results.
Matt Ross, executive creative director at King James Group says: “We are immensely proud of these wins, in particular the Grand Prix Black Spear for Most Effective Use of Content. What is most encouraging is the breadth and variety of our work that won. From film right through to mobile. As an agency, we are only as good as our clients, so our thanks to their trust in us and buying the most creative and effective work in the country.”
By the end of the night, the final tally included a Black Spear in Most Effective Use of Content for Sanlam One Rand Man, Gold in Most Effective Use of Content for Johnnie Walker Walker Wager, Gold in Branded Content for Sanlam One Rand Man, Bronze in Branded Content for Johnnie Walker Walker Wager, Silver in Art Direction for Johnnie Walker Walker Wager , Silver in UX, Interface and Navigation Design for Johnnie Walker Walker Wager.