The appointment covers media strategy, planning and buying work for Arla in Sub-Saharan African (SSA) markets including Nigeria, Senegal, Cameroun and Cote D’Ivoire, in the first instance with other SSA markets to be included as the brand launches in the respective countries.
Nigeria and Senegal were focus countries used to demonstrate capabilities during the pitch which took place over a period of one month, with the brief of launching Dano Milk in both countries.
Arla Foods made the announcement last week after an exhaustive review of the performances of all the agencies involved in the process, and cited best in class strategic direction, superior planning recommendations, best cost submissions and Dentsu Aegis Network African footprint as some of the key reasons for selecting the agency.
Gbenga Orimogunje, business lead for Vizeum Nigeria who led his team to the pitch says; “We are very happy to have been selected via a very rigorous process as partner for Arla Foods across Sub-Saharan Africa and we are committed to helping the client’s brands grow in the region.”
The multi-million dollar account was pitched by the incumbent agency – mediaReach OMD, PHD as well as Vizeum. Transition meetings will take place over the course of December, with campaigns planned to begin from the first quarter of 2016.
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