The Midas Report creative ranking system is based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows:
King Midas Award, Nine points;
Midas Award for Innovation, Seven points;
Gold Ingot Award, Six points;
Silver Ingot Award, Four points; and
Finalist Certificate, One point.
This year’s
Midas Report rankings were extremely competitive. Agencies from around the globe with a robust number of points competed for coveted slots. McCann XBC New York scored the number one slot with 96 points, up from last year’s number one by 31 points.
“We are so lucky to work with clients who care about putting meaningful, impactful work out into the world every day, all over the world. And our team is honored to be ranked number one in the
Midas Report because of that work,” says Joyce King Thomas, chairperson and chief creative officer, McCann XBC New York
The Jupiter Drawing Room Johannesburg, South Africa was in the spotlight ranking number two with a total of 79 points, up a dramatic 32 points from last year’s report.
“The Jupiter Drawing Room, Johannesburg is extremely proud to be ranked number two in this year’s
Midas Report and having consistently ranked for the past five years. I don't think it's a co-incidence that as every year goes by, we win more and more awards on the Absa business. Certainly, we feel the depth of the relationship we have built up over the years, and the understanding our teams have developed for the business and each other, has been a major factor in achieving this remarkable success,” says Tom Cullinan, creative partner, Jupiter Drawing Room, Johannesburg.
FP7/DXB Dubai (Part of McCann Worldgroup) had a strong showing in this year’s rankings, coming in with a total of 76 points. FP7/DXB Dubai was a staggering 42 points up from their place on the 2014
Midas Report.
“Financial brands are often considered creatively placid. But, with the right balance between strategy and creativity, ideas can win hearts, minds and profits.
Midas Awards deserves plaudits because it recognizes and celebrates such work in financial advertising. As part of the winning teams, we’re very happy and grateful to have the chance for our work on Emirates NBD, MasterCard and Daman win for their creativity and effectiveness. And to be recognised as one of the top agencies amidst great work in financial advertising from around the world,” says Tahaab Rais, Regional head of Strategic Planning, FP7/MENA (Part of McCann Worldgroup).
Earning a spot on the prestigious
Midas Report solidifies an agency’s place as a leader in financial advertising and marketing. David Diamond, managing partner at Diamond Integrated Marketing Toronto, Canada had this to say about the
Midas Report. ”We are thrilled to be back on the list. It is an honour to have our work recognised by such an esteemed panel of judges from around the world.”
For more information, and to see the full list of winners,
visit the website. Alternatively, connect with them on
Facebook or on
Twitter.