The addition of the
Press Lions is considered to be a milestone in
Cannes Lions’ history, being the second award to be added to the competition.
Simon Cook, director of Awards, Lions Festivals, commented, “This is an award that’s been with us since 1992. By renaming it the
Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”
Commenting on the splitting out of
Digital Craft, Terry Savage, chairperson, Lions Festivals, said, “The
Cyber and
Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive
Cyber Lions judging much more manageable going forward.”
The
Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.
Additionally,
Cannes Lions has adapted and changed other
Lions for 2016. After continued consultation with a network of product design advisors, the
Product Design Lions evolve significantly for 2016 with expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including
Service & Interactive Design for Products.
The
Titanium & Integrated Lions are being separated, with
Titanium and
Integrated now being judged as standalone
Lions. Elsewhere, the
Design Lions see a new suite of Experience Design categories and an expanded Social section, and the
Outdoor Lions grow to include a large Digital Outdoor section.
As previously announced, the launch of Lions Entertainment will see two associated Lions. The
Entertainment Lions will replace the
Branded Content & Entertainment Lions, while the
Entertainment Lions for Music are launching due to music’s significant role within the entertainment sector.
Entries for
Cannes Lions 2016 open on Thursday, 21 January.
For more information, visit
www.canneslions.com. Alternatively, connect with them on
Facebook or on
Twitter.