The first masterclass will be held on Monday, 15 February in Johannesburg and on Thursday, 18 February in Cape Town with the title: Getting the best out of your agencies, when to pitch and when to review and contracting.
Although originally scheduled to start in January, the IAS postponed the date to give marketers time to set and implement their brand strategies at the start of the year.
This year’s programme will see a series of eight highly practical, interactive sessions delivered over 12 months to corporate marketers who specialise in ensuring that their marketing departments remain competitive and relevant in today’s business environment. It is also for those who value exposure to thought leadership on local and global marketing trends and specialist teaching on getting the best out of their relationship with any agency with whom they work.
Key presenters will include, amongst others, industry insiders such as Mike Schalit, the chief creative officer of BBDO South Africa as well as Professor Nicola Kleyn, the Dean of the Gordon institute of Business Science (GIBS). Johanna McDowell, the programme director and MD of IAS will also present classes.
All sessions will consist of a theoretical section as well as a hands-on practical section to practice the new learnings. For example, each class will also include a practical 15 minute session on evaluating a set of agency credentials as part of agency management “good practice”.
Says McDowell, “A marketer’s relationship with its advertising and communication partners is one of the most complex in the business environment and requires a substantial level of collaboration from both parties to make it effective and sustainable.”
The cost to participate in the programme is R20 000 and covers all eight sessions.
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