Special commemorative 150
th anniversary bottles will be available in South Africa in 2016. These limited edition Jack Daniel’s Old No. 7 Tennessee Whiskey bottles will bear a 150 logo on the neck.
In 1866, Jasper “Jack” Daniel had the foresight to place his distillery at a source of limestone water flowing from a cave spring in Lynchburg, Tennessee. Jack Daniel’s has been at the forefront of whiskey-making ever since. Today, Jack Daniel’s Tennessee Whiskey is a true global icon found in more than 165 countries around the world and is revered for its individual character and authenticity.
“In a world where change is a constant, it is an incredible achievement to be making whiskey in the same way, in the same place, after 150 years,” said Mark McCallum, president of Jack Daniel’s. “I believe the endurance and success of Jack Daniel’s is the result of our ability to continue to operate according to Mr. Jack’s lifelong motto, ‘Every day we make it, we’ll make it the best we can.’”
In the 150 years of the Jack Daniel Distillery, the distilling process has largely remained unchanged. From meticulously crafting each barrel to mellowing each drop of whiskey through 10 feet of charcoal, Jack Daniel’s Tennessee Whiskey is made with the same process pioneered and perfected by Mr. Jack himself. Today, the quiet town of Lynchburg still produces every single drop of the world’s Jack Daniel’s, proof that mastering a craft with a focus on quality can propel a brand beyond borders and across cultures.
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