Agencies intent on protecting relationships with key clients have a new tool

It is being used by agencies who are looking for an independent assessment of how healthy their relationships are with key clients so that, if need be, they can redress any negative issue that comes to light before it’s too late

The tool measures six critical factors that make or break a relationship between an agency and their client.

Johanna McDowell, the founder and CEO of the IAS explains, “Our subscribers who are using it find it painless. It relies on a number of respondents from their client to complete a short on line questionnaire that rates their performance. The results are captured by us and given to the agency to share with their client. Depending on the findings we either enter an in depth relationship mediation process with the agency and their client - or, if all seems well, have reliable evidence that the relationship is on a good trajectory and should be pro-actively maintained as such.”

IAS subscribers have access to one free SNAPSHOT per annum. Non-subscribers can purchase the tool as a stand-alone process.

For more information, visit www.agencyselection.co.za. Alternatively, connect with them on Facebook or on Twitter.