This partnership will give Inhoud Huis access to the global music market, expanding the reach of Afrikaans music further than ever before.
The brainchild of Johan Vorster, Inhoud Huis is a well known name in the Afrikaans music industry. Their roster features established Afrikaans names such as Bok van Blerk, Karlien van Jaarsveld, Lianie May, Dewald Wasserfall and Leah.
The partnership was confirmed at a signing ceremony at the Universal Music offices in Johannesburg on Friday, July 15, 2016.
Vorster said; “We are very excited about the outreach and knowledge that comes with a partner like Universal Music. This will help us immeasurably in growing our content creation capabilities in order to remain a firm market leader.”
Sipho Dlamini, managing director of Universal Music South Africa & Sub-Saharan Africa, said; “The South African Universal Music family is truly excited to welcome Inhoud Huis to the fold. Johan Vorster has been an extremely successful songwriter and producer for decades and the numerous hit songs he’s penned have launched the careers of many successful Afrikaans artists. We’re excited to be a part of growing the label’s footprint in the global market.”