Gird selected sponsors who resonate with the message and outlook on a proudly South African adventure.“We have worked very hard to keep this show fresh and exciting year on year and we feel that this year we will have viewers glued to their TV sets. Our teams have been carefully chosen for their culinary skills but we also expect each team to bring a level of competition, never been seen on previous shows. Our locations will inspire our audience to hit the open road with their families and go out and explore what this beautiful country has to offer,” says Gird.

With its new fresh food offering, Game will be supplying fresh, quality ingredients in this year’s Ultimate Braai Master pantry. Mark Turner, managing director of Game Stores, says, “We have been speaking to the UBM team for a few years now, and so, we are delighted to be part of this epic TV show that is gaining traction year on year. It’s an ideal platform for us to launch our fresh food concept to consumers, and at the same time celebrate our down to earth South African-ness and our value for money offering.”

Hosting some of South Africa’s much loved brands, Pioneer Foods has agreed to sponsor Ultimate Braai Master this year. Brands such as Sasko, White Star Maize, Spekko, and Safari are iconic in the South African landscape and pantry, and all fit into the UBM ethos.

Suzuki will supply vehicles for contestants and the prize for the winners. Charl Grobler, marketing manager of Suzuki, says, “The TV show is a platform that shows real people enjoying the versatility of our vehicles while, at the same time, discovering that they can do things out of the ordinary, and that they are fun to drive.”

Shell will be supporting the crew and contestants on their “road trip of a lifetime”. As a staple feature along the South African open road, Gird found it fitting to have Shell play a role in Season 5.

Other sponsors include Lancewood Cheese, Robertsons Spices, Bonfire Hill Wines, and Kamado Jan Braai.

Ultimate Braai Master Season 5 will be broadcast on e-TV from February 2017.

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