The SA Modelling Magazine is an A4 high quality, glossy magazine that offers businesses within South Africa the opportunity to promote their products to modelling enthusiasts, in a high disposable income bracket.

Published by Sam Publishing, the magazine targets the toy, hobby and model-building community and creates the opportunity to advertise products and services in a market specific publication.

It is the only publication of its type and has a captive audience. Because of the huge cost of the toys, one can be sure that the reader profile has a high LSM rating with disposable income. It also functions as a reference to customers, who are interested in the toy industry. The magazine focuses on creating a greater awareness, to the public of the products that are available in South Africa by reviewing key products, people, events, and businesses.

SA Modelling Magazine includes a classified section, where clients are able to sell used goods. It is an inexpensive advertising tool, within a high quality publication.

It is sold at leading news agents and hobby shops, with a target distribution of between 8 000 and 10 000 copies, nationally. It is currently distributed to 250 points every second month and retails for R29.95.

For more information, contact Jayson Dawson at