"We are constantly exploring innovative ways to pique the interests of our users – in this case, via Football365," says Matthew Talbot, CEO of Creative Media Works – the company that operates and runs BBM globally. “As we continue to provide our worldwide user-base with the content they want to read on the go, we wanted to ensure we would have football scores, highlights, and soundbites for every team. Football365 provides that—along with a novel approach to our rapidly evolving, social mobile platform."
Football365, now available in the BBM Discover menu, serves up the latest information covering all the leagues, teams, and goals worldwide. Users can now access and share pre-match and in-game updates. Football365 also offers audio reports and provides instant reaction from clubs and managers.
Users in over 100 countries globally can browse matches by date, league, or country, as well as review the status of live games or the final scores of finished games, and see what matches are coming up.
Football365 is a mobile-first, social-first ethos, suited to meet the needs of consumers who are increasingly turning to their mobiles to check the news of the day. It provides shareable pre-match information, including previews, statistics, and predictions.
BBM Messenger is one of the largest mobile messaging applications in the world. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social ecosystem unifying chat, social, commerce, content, and services, including bill payment, top-up, vouchers/coupons, news, games, comics, video, shopping, travels, career, sports, and polls.
"Football365 takes advantage of new technologies to give football fans a new depth and breadth of coverage on match days," says Tim Satchell, Planet Sport managing director. "By harnessing and taming the vast outpouring of social media updates from each game and combining that with our own data, audio and stats, we can offer BBM Messenger users the most content-rich, live football blogs available on mobile. We’re excited to partner with BBM, who know better than anyone how to entertain on the mobile stage."
For more information, visit www.bbm.com. Alternatively, connect with them on Facebook or on Twitter.