BBC Studios has announced the extension of its partnership with Switch Media to enable customers on the Vodacom network access to BBC Kids. Users can pay for the service through add-to bill (for postpaid customers) or through airtime (for prepaid customers).
The video destination aimed at families with children aged naught to 12 can be downloaded via the Apple App or Google Play stores.
It is accessible to Vodacom customers via a flexible subscription model, according to the channel. Customers can choose between the daily subscription option at R5 or R15 for the weekly subscription; alternatively, they can opt for the R25 subscription, giving them access for the whole month.
BBC Kids made its debut in South Africa through Switch Media in September 2022. The ad-free video destination offering inspiring, educational and entertaining BBC content for families and children has already proven to be a hit, gaining over 1.5 million subscribers since launch.
With dedicated sections aimed at preschool children and another for older primary school children, BBC Kids provides a safe space for children to enjoy an abundance of high-quality BBC Kids content and service that parents can trust, the channel says.
Pierre Cloete, commercial director at BBC Studios in Africa, says, "I'm thrilled to witness the rapid growth of BBC Kids in South Africa, allowing us to extend our award-winning kids' content to an even wider audience. We take immense pride in our kids' proposition, which is not only celebrated by the industry and parents but also cherished by the children themselves. It's not just about the accolades; it's about the trust parents place in us as a safe and enjoyable space for their children's fun and development time."
Mark Johns, CEO of Switch Media, concludes, "Switch Media is delighted to add Vodacom to the BBC Kids family bringing safe, ad free, education and entertainment to even more families across South Africa. Built using our award-winning MediaHQ solution, the BBC Kids app features nearly 300 hours of content, a clean, easy to navigate interface and program recommendations."
Vodacom customers can access BBC Kids content through the Streamy platform. Streamy is now also available on VodaPay.
For more information, visit www.bbcafricachannels.com. You can also follow BBC Kids on X or Instagram.
*Image courtesy of contributor