NESCAFÉ has announced the launch of a new consumer website,
www.nescafe.co.za - an online brewing pot of social networking components; rich interactive experiences; and abundant content resources to help for South African consumers find their inspiration on the country’s most popular hot beverage, coffee.
The new website for some of the NESCAFÉ coffee brands - including NESCAFÉ Classic; NESCAFÉ Classic Decaf; NESCAFÉ Gold; NESCAFÉ Cap Colombie; and NESCAFÉ Alta Rica - features exciting sections that will get consumers coming back for and boasts highest standards of content and interactive design. It leverages the NESCAFÉ ‘Find Your Inspiration’ strap line and further assists with brand positioning, namely NESCAFÉ’s all-pervading resourcefulness as an intellectual; social; and health arouser.
In order for coffee lovers to engage in discussions; share thoughts around coffee; and meet other coffee lovers, the site features the NESCAFÉ forum. This online community is filled with a range of interesting topics to suit any mood. An events section will keep coffee lovers in the know about 'can't-miss' coffee events. NESCAFÉ has created a Facebook fan page that offers new updates from NESCAFÉ and its coffee products, details of upcoming events and launches along with photos and videos. NESCAFÉ also has a presence on Twitter and will tweet tips; information on nutrition; health and wellness; and recipes to its followers.
For NESCAFÉ consumer give-aways; competitions; and promotions, a section dedicated to online; or other promotion components has been created. The first instalment is the NESCAFÉ ‘Find your Inspiration’ content; the brand is encouraging consumers to come up with creative and inspirational captions for a selection of cartoons. The winning entry will be featured as a campaign for e-marketing.
To help consumers find inspiration beyond a cup of steaming coffee, a recipe section has been developed. It features exciting and adventurous recipes allowing coffee lovers to further indulge by taking coffee to a new and exciting culinary frontier.
Lastly, NESCAFÉ 'Health & Wellness' is a dedicated resource that delves deep into the health benefits and goodness of coffee. The section brings exciting content to visitors from around the world by leading medical research authorities.
“The launch of the new South African NESCAFÉ website marks the alignment of our brands with the social networking and digital era. We have identified that the future and sustained success of NESCAFÉ will be shaped by online communities and social media,” says Leigh-Ann van der Poel of NESCAFÉ
“The aim is to ensure that NESCAFÉ website is the premier online destination as a niche social networking site for coffee lovers in the country. The online strategy revolves around serving our supporters with fresh content and ideas to for inspiration.”