With the rapid rise of the iPad and other 'tablet computers' as a publishing
platform, the World Association of Newspapers and News Publishers (WAN-IFRA)
has included a session on "The New Game: Tablet Advertising," in its 21st
World Newspaper Advertising Conference, to be held on the island of Malta on
24 and 25 February.
As post-crash blues are beginning to evaporate in advertising markets, the conference aims to provide strategies and ideas for new advertising revenues, and for increasing existing revenues and yields. In addition to the session on tablet advertising, the conference will provide market insights, strategies for both print and cross-media advertising, and more.
There is still time to register; full conference details can be found at www.wan-ifra.org/advertising2011
(a 200 Euro registration discount is available until 21 January).
The session on tablet advertising will include:
- Playing Infinity: Finding New Revenue in a World of Ad Change, MarketingServices and the Rise of the Tablet. By Ken Doctor, news industry analyst and author of ³Newsonomics: Twelve New Trends That Will Shape the News You Get², United States - A strategic roadmap for taking advantage of the decade of digitisation. By Gregor Waller, Member of the Management and Vice President for Strategy & Innovation, Welt Group, Axel Springer AG, Germany - The changing game: New metrics for print, online, mobile and media tablets. By Staffan Hultén, Vice-President/Founder, RAM (Research and Analysis of Media), Sweden - All things digital and how to profit from them. By Daniel Rosen, Head of AKQA Mobile, the interactive agency of the year in the United Kingdom.