Women (and men) will wear the Bra-celet throughout the month of October to raise funds and increase awareness around this issue in South Africa.

Women’s Health has pledged its support for the cause by packaging 50 000 Bra-celets free with its October issue, on sale from today, 26 September, at Woolworths, Pick ‘n’ Pay and Spar stores nationwide. Additional Bra-celets can be purchased from Stuttafords for R10 each.

All proceeds from the sale of the Bra-celets will go to the Pink Drive mammography truck initiative, which brings breast cancer screening and education to women in disadvantaged communities, spreading the message ‘Early Detection Saves Lives’.

Also free with the October issue of Women’s Health is the X-Rated Mini-Mag “The Little Book of Sex” - a handy, easy-to-follow guide to making good sex great. The exclusive extract from the successful Women’s Health ‘Big Book of Sex’ (available for purchase online) is brimming with ideas to turn your sex life on its head (literally!) and with over 20 sex positions, titillating recipes and a blow-by-blow body map on how to get him fired up. It’s guaranteed to deliver real satisfaction all round.

The October issue of Women’s Health is on sale now.