The programme was launched in City Press on 20 November and at the annual Eat Out DSTV Food Network Awards which took place in Cape Town.

City Press ViP cards could be found in selected copies of the issue and once activated, readers will have access to special events, often with a food theme like the Eat Out Awards, but also touching on other aspects of living a good lifestyle. Readers can apply to attend these events through the mobisite – on a first come first served basis.

City Press is a compelling read, but now with even more benefits,” says Minette Ferreira, general manager of City Press. “We realised that as a leading Sunday newspaper we had an opportunity to offer our readers additional value. We’ve worked hard to develop this card that offers readers real value and real rewards and helps to add some extra style to their lifestyle.”

The City Press ViP card also launched with magazine subscription discounts between 25 and 50 percent on titles such as Woolworths Taste, Visi, Eat Out, You, Huisgenoot, True Love, Men’s Health, Women’s Health, Fair Lady, Destiny and Destiny Man.

Readers who activate their cards by December 15 will be entered into a prize draw for a host of prizes including 4 iPads valued at over R5 000 each. ViP members who subscribe to the paper for a year will receive a travel set valued at R700.

There is no fee to join the City Press ViP programme, all readers have to do is sms CITYPRESS followed by their preferred contact number to 31445. A City Press ViP representative will call them back and complete the registration process before dispatching their ViP card. SMS’s are charged at R1.50.


Twitter: @citypress