OFM to broadcast from its new studio at the Emerald Resort & Casino from December
December will see the culmination of a mutually beneficial relationship as regional radio station OFM starts broadcasting from its new studio which has been built on Emerald Resort & Casino’s premises.
There is a certain appeal for people to see and watch their favourite radio DJ broadcasting live, it adds the visual element to radio and puts a face to the DJs that listeners may only ever have heard. There’s also the attraction that a listener may get a chance to be invited into the booth or even go live on air.
The new studio is ideally located at the entrance to the main entertainment centre on the way to the Aquadome. This will give resort visitors of all ages, the opportunity to experience the live action and enjoy a variety of promotional activations on property.
Sharon de Leur, marketing executive at Emerald Resort & Casino says, “We have been in negotiations with OFM for quite some time and believe that the opportunity has vast potential for both parties and are extremely pleased to have OFM broadcasting from our property. We have developed a very close working relationship over a long period of time. With the culmination of this agreement, this will become an ideal platform for OFM and Emerald Resort & Casino to reach our respective markets. Ultimately we want to enhance each person’s experience and visit, whether families or corporate clients, no matter the age, making us the getaway destination of choice by creating memorable experiences.”
Nick Efstathiou, general manager of OFM adds: “OFM, the sound of your life is excited to partner with Emerald Resort & Casino in the building of a state of the art radio studio from where OFM will broadcast many weekend shows. OFM presenters Gert van Schalkwyk, Success Lekabe and Eric Snyders will call Emerald Resort & Casino home from December.”