The increase in audience numbers on channel 410 was across multiple key demographics, which saw average viewership advance by almost a third to 443 000, up from the first quarter ratings of 335 000 viewers.

The increase comes off the back of the channel's first reality television show, Top Trader, which saw the winning contestant walk away with R250 000 cash. Political Exchange, which features interviews with key policymakers, had made its debut in August and is anchored by seasoned journalist, Karima Brown.

“Top Trader and Political Exchange both brought a different type of viewer to CNBC Africa,” said Godfrey Mutizwa, CNBC Africa’s chief editor. “Both programmes go to the heart of what we are trying to do which is educate Africa’s aspirational viewers about markets and investments while at the same time, offering a platform for business people to better understand the policy making process and the personalities behind it.”

In November, Bruce Whitfield, one of the country’s best financial journalists, joined CNBC Africa, spawning two new shows. Whitfield is presenting Squawk with Bruce and Share Shootout, further increasing the variety and content depth at the channel.