The day offers an opportunity to let one's hair down and show off one's creativity in an eye-catching outfit. Based on the year's theme 'Posh? Oh My Gosh!,' race goers are encouraged to put together garments for the race day that add to the special occasion. The competitive-minded designers enter the race day competitions, and the edgy and daring are showcased in the Avant Garde race day competition.

SABC’s spokesperson Kaizer Kganyago says: “SABC is delighted to be part of this prestigious event. As the biggest and leading broadcaster in South Africa, the SABC has to look for opportunities that will affirm its leadership role in media and society. The majority of South Africans aspire to attend events such as these and in most cases do not have the opportunity to do so. SABC’s comprehensive “on the ground” coverage will ensure that there is sufficient reach and leverage of the event. The combined power of SABC Radio stations and SABC TV channels will provide a competitive advantage and bring fresh and exclusive content to the listeners and viewers.”

SABC’s involvement at the Vodacom Durban July this year entails the following:

SABC3 will broadcast a live feed comprising of lifestyle at the horse racing event on Saturday, 6 July from 14:30 to 17:00. SABC3’s lifestyle properties such as Top Billing, and Expresso, will cover the Vodacom Durban July while 3Talk with Noeleen will do a Vodacom Durban July special with fashion designers and Vodacom representatives in the studio closer to the event.

5FM is bringing the party and the power of virtuous to Durban this July for the station’s fifth Durban Takeover Weekend, with a series of events that have become a can’t-miss on the South African social calendar. Held over four days from Thursday, 4 to Sunday, 7 July, the 5FM Durban Takeover Weekend ties in with the Durban July where some of 5FM’s top DJs will be performing live, hosting events and giving back as part of 5FM’s CSI initiative, Youngblood5. 5FM heats up The Miller Boomtown Marquee at the Durban July on Saturday, from 11:00 with the hottest live entertainment hosted by 5FM’s Poppy Ntshongwana and featuring performances from international rapper 2 Chainz who will be sharing the stage with South African artists such as Dimplez, Khuli Chana, AKA, Vigilante and 5FM DJ’s Rob & Fix, MsCosmo, Milkshake and House Head Euphonik. The party doesn’t end when the races do – (Live)5 featuring AKA and Khuli Chana hosted by Catherine Grenfell along with the Ultimix: Weekend Edition will broadcast live from the 5FM Miller Boomtown Marquee, keeping the good vibes going from 17:00 to 22:00 with the beats from 5FM’s Euphonik and guest DJ’s Kent and others. In 2013, 5FM will also host the hottest and Official Vodacom Durban July After Party taking place at the Wave house, Umhlanga. Don’t miss, DJ’s Nick Supply, Classy Menace, Locnville and 5FM DJ’s Milkshake, Roger Goode, Euphonik and Stephanie B. The man looking after the evening will be Rob Forbes from 18:00 to 02:00.

Metro FM will be part of the City of Durban marquee during the day at the Durban Vodacom July. The station will have an Outside Broadcast, from 06:00 to 09:00 with Joe (SABC Studio’s); from Noon to 15:00 with Carole; and from 15:00 to 18:00 with Sbu, live from the marquee at the racecourse. On Thursday, 4 July, Metro FM will be handing over a house to the family in Umgababa as part of its CSI initiative. Siphokazi will broadcast live from Umgababa from 09:00 to Noon and Amon and Thato will broadcast live from Noon to 15:00.

Ukhozi FM will partner with the KwaZulu-Natal Tourism department and will host a lifestyle marquee at Vodacom Durban July and a beach party as a closing. Ukhozi FM and KwaZulu-Natal Tourism department will have a fashion show in the marquee showcasing the best of KwaZulu-Natal fashion talent. The guests will be entertained with live performances.

Other platforms that will cover the event include SABC1 lifestyle programme, Selimathunzi, Lesedi FM, and Good Hope FM

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