Both of these channels attract over two million kids to tune in to their programming for a period of at least three minutes or more per day and their audiences reach between 70 to 75% of the total kids audience that watch the DStv children bouquet on a daily basis. Currently, Boomerang has a 4.85% share of the kids’ channels watched, while Cartoon Network comes in with a share of 4.25%.
For the past seven weeks running
Tom & Jerry Tales has been Boomerang’s top show reaching a total of 1.6 million kids. Other shows such as
Looney Tunes and
Garfield on Boomerang and
Ben10 and
Powerpuff Girls on Cartoon Network all prove to be firm favourites amongst South African kids.
Boomerang was launched in Africa in 2005 and is an entertainment channel which brings much-loved cartoon stars to a whole new generation of viewers and their families. Boomerang is a safe and relaxing place where kids laugh out loud; play and the whole family can join in.
Watch Boomerang on channel 302 on DStv or experience it online on
www.boomerangafrica.com.